It used to be simple: birthdays happened in pubs, work parties meant a round of drinks after hours, and anything more formal called for a function room and finger food. But hospitality has changed — and so have the people booking it.
A Generation That Curates Everything
This shift is being driven by customers who treat celebrations like mini productions. They want playlists, personalised menus, private bars, and photo-friendly backdrops. They want flexibility, exclusivity, and above all — control. For hospitality venues, this is both a challenge and an opportunity. Guests are no longer satisfied with a table in the corner. They’re looking for experiences they can shape, and venues that can match that energy.
Why Smaller Events Are Spending Bigger
Interestingly, it’s not just weddings and big corporate launches seeing growth - it’s the micro-events. A 30th birthday for 20 people with cocktail trees and set menus. A hen party that hires out a bar for the afternoon. A baby shower that turns into a private brunch with themed decor and playlists. These events might be smaller in size, but they often come with high per-head spend and the kind of add-ons that drive real revenue - drinks packages, catering, custom signage, DJ hire, and more.
Events Aren’t Slowing Down - They’re Getting Smarter
Even with economic uncertainty, people are still investing in their moments. They’re just becoming more selective about where they spend. That means venues need to deliver on value, service, and communication - not just aesthetics. Whether it’s a backroom with a private bar or a rooftop terrace that transforms into a party space — what matters most is how accessible and bookable it feels.
Helping Venues Turn Moments into Bookings
That’s where companies like VenueFuel come in. If you’re a venue with great space and potential — but limited time to chase bookings — VenueFuel can help. They generate qualified private hire leads through targeted marketing, handle the enquiry process from start to finish, and even upsell food and drink packages to maximise your revenue. In short: they bring the bookings, you deliver the experience. If your venue is ready to take private events seriously, learn more or apply to get listed at www.venuefuel.com.
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